The future of musical instruments retail.

Dear Musicians,

The recent closure of another music store in the UK, a large Dutch store, some shops in Brussels itself, along with similar closures across Europe, raises pressing concerns about the future of music retail.

This trend is indicative of a broader shift in consumer behaviour, favouring online megastores over local, specialised music shops. Let's explore the implications of this trend and consider what future musicians might want.

The Decline of Specialized Music Shops

Consumer Preferences:

Many musicians are prioritizing lower prices and convenience offered by large online retailers. While this may provide immediate savings, it often comes at the cost of personalized service and expert advice that specialized shops can offer.

For example, purchasing an instrument online may save money, but it lacks the experience of trying out different models, feeling the instrument in your hands, and receiving guidance from knowledgeable staff.

Impact on Community:

Local music shops often serve as community hubs where musicians can connect, share experiences, and learn from one another. Their closure diminishes the sense of community and support that is vital for musicians, especially newcomers. Consider how a local shop might host workshops or jam sessions, fostering collaboration and creativity that an online store simply cannot replicate.

Consequences of the Shift

Quality of Service:

With the decline of brick-and-mortar stores, many musicians are left with long wait times and impersonal customer service for repairs and returns. The convenience of speaking to an operator over the phone may not compensate for the loss of direct, face-to-face interaction. For instance, if your guitar has an issue, the process of shipping it back can be time-consuming and frustrating, especially when immediate help is often needed.

Lack of Expertise:

The knowledge and expertise offered by experienced staff in music stores are irreplaceable. Online platforms can provide information, but they can't offer tailored advice based on an individual musician’s needs or preferences. The risk of relying on influencers or AI for advice is that it may not always be grounded in real-world experience or understanding of specific instruments.

What Future Do Musicians Want?

Reviving Local Shops:

Musicians may want to advocate for and support local music shops by emphasizing their value. This could involve community campaigns, events, and collaborations that highlight the unique benefits these stores provide. For example, creating a “shop local” initiative that encourages musicians to share their positive experiences at local shops can help raise awareness and support.

Enhancing Customer Experience:

Specialized shops can enhance their offerings by integrating online sales with in-store experiences. For instance, offering virtual consultations or online demos combined with an in-store visit could bridge the gap between convenience and personal service. Establishing loyalty programs or hosting live events can also generate renewed interest and foot traffic in these stores.

Emphasizing Education and Support:

Local music stores can focus on educational resources, such as lessons, workshops, and community events. This not only retains existing customers but also attracts new ones who are eager to learn and engage with the music community.

Collaborating with local musicians to provide real-life demonstrations and workshops can enhance the store's reputation and draw in customers.

Conclusion

While the trend towards online megastores poses a significant threat to specialized music shops, musicians have the power to influence the future landscape of music retail. By advocating for local shops, enhancing the customer experience, and emphasizing the importance of community, musicians can help ensure that the essence of music retail remains vibrant and accessible.

The future of music retail does not have to be bleak; it can be a space where passion, expertise, and community thrive.

Best regards,
Edwin Van Bunderen